Google Ads

Panzera — June Performance Review

June 1–29, 2026 (month to yesterday)  |  Account-reported currency
Month to Date
Total Spend
$34,711
29 days
Revenue
$144,453
conv. value
ROAS
4.16x
account total
Conversions
152
all channels
Clicks
53,868
CTR 2.42%
Avg CPC
$0.64
2.2M impressions
Daily Trends — June 1–29

Performance Over Time

Dashed vertical line marks June 17 — the day Demand Gen campaigns were paused.

Daily Revenue
Revenue DG Paused Jun 17
Daily Spend
Spend
Daily ROAS
ROAS
Daily Clicks
Clicks
Country Breakdown

Performance by Region — Jun 1–29

🇦🇺
Australia
Spend$11,473
% of total33.1%
Clicks8,565
Conversions51.0
Revenue$47,785
CPC$1.34
ROAS4.17x
🇺🇸
United States
Spend$13,471
% of total38.8%
Clicks20,471
Conversions60.9
Revenue$56,610
CPC$0.66
ROAS4.20x
🇬🇧
United Kingdom
Spend$9,767
% of total28.1%
Clicks24,832
Conversions40.2
Revenue$40,058
CPC$0.39
ROAS4.10x
Campaign Type Spend Clicks Convs Revenue ROAS CPC
🇦🇺 Australia
PMax Best (tROAS350) PMax $8,7384,79926.5$27,469 3.14x$1.82
PMax Low (Max Conv Val) PMax $1,9582,5754.3$2,729 1.39x$0.76
Brand Search (tROAS1500) Search $7771,19120.1$17,587 22.63x$0.65
AU Subtotal $11,4738,56551.0$47,785 4.17x$1.34
🇺🇸 United States
PMax Best (tROAS200) PMax $5,5683,16211.0$10,595 1.90x$1.76
PMax Low (Max Conv Val) PMax $4,23614,13013.5$14,550 3.44x$0.30
Brand Search (tROAS1600) Search $2,5991,94735.9$30,380 11.69x$1.33
Demand Gen (Max Conv) Paused DG $1,0691,2320.5$1,085 1.02x$0.87
US Subtotal $13,47120,47160.9$56,610 4.20x$0.66
🇬🇧 United Kingdom
PMax Best (Max Conv Val) PMax $4,8664,99515.6$17,850 3.67x$0.97
PMax Low (Max Conv Val) PMax $4,12418,62321.7$20,135 4.88x$0.22
Brand Search (tROAS1900) Search $2283821.9$957 4.19x$0.60
Demand Gen (Max Conv) Paused DG $5488321.0$1,116 2.04x$0.66
UK Subtotal $9,76724,83240.2$40,058 4.10x$0.39
Total (all regions) $34,71153,868152.1$144,453 4.16x$0.64
Demand Gen Pause Analysis

Before vs After — Jun 17 Pause

Daily averages compared across the two periods. DG was already reducing from ~$150/day (May) to ~$96/day (Jun 1–3) before being fully paused.

Before pause
Jun 1–16 (16 days)
Daily Avg Spend$1,415
Daily Avg Revenue$5,742
Daily Avg Conversions5.75
ROAS4.06x
DG Daily Spend~$101/day
After pause
Jun 17–29 (13 days)
Daily Avg Spend$928
Daily Avg Revenue$4,045
Daily Avg Conversions4.63
ROAS4.36x
DG Daily Spend$0
Metric Before (Jun 1–16) After (Jun 17–29) Daily Change % Change
Daily Avg Spend$1,415$928-$487-34%
Daily Avg Revenue$5,742$4,045-$1,697-30%
Daily Avg Conversions5.754.63-1.12-19%
ROAS4.06x4.36x+0.30x+7%
DG Daily Spend~$101$0-$101Paused
ROAS Improved +7%
Removing DG (1.36x account ROAS) lifted overall ROAS from 4.06x to 4.36x. Directionally correct. Even excluding DG from the before period, ROAS would have been 4.26x — so ~0.10x of the gain is natural variation.
Spend Dropped More Than Just DG
DG was only ~$101/day but total daily spend fell $487 (-34%). The extra $386/day reduction reflects PMax budgets also tightening in the same period. The revenue decline is mostly PMax-driven.
DG Had Negligible Conversion Impact
DG generated just 1.6 total conversions over 16 active days (0.10/day). The -1.12 daily conversion drop in the after period is entirely explained by the PMax budget reduction, not DG removal.
Watch Brand Search Impressions in 4–8 Weeks
DG was delivering ~5,600 impressions/day across US and UK. Funnel impact won't show in direct conversions today but could soften brand search volume over time. Monitor US and UK brand campaigns.
Currency note: Values are as reported by Google Ads. Account base currency is likely AUD. US and UK campaign values may be converted at time-of-reporting exchange rates — directional analysis is valid but cross-currency ROAS comparisons should be treated with some caution.